Disney’s annual report is definitely a slick marketing piece because it has the cast of High School Musical 2 on the front and it’s very colorful and animated. I feel as though the annual report is much more than just informational and just making the qualifications of what needs to be written. I think that at least to Disney, they wanted to include every detail that they thought was important within the past year and that they want to go over the top so that the investors aren’t bored when they thumb through it. Therefore, I feel as though the annual report gives Disney more of an opportunity to expand on its company because so many people already know about Disney, so it’s used to give more background information on topics that investors may not be aware of. The annual report is also very easy to find and access on the website which is below:
http://corporate.disney.go.com/investors/annual_reports.html
The messages that are coming through the letter to the shareholders are that Disney is a very strong company with high standards and good ideas. Throughout the letter, Disney discusses all of the different aspects of their company and how they are thriving in different areas. They highlight the success of High School Musical 2 and some of their television shows such as Desperate Housewives, Dancing with the Stars, and Grey’s Anatomy. They also talk about the rising success of Hannah Montana and working on a way to re-vamp some of their many websites. Additionally, Disney’s financial performance is added to keep the letter more business-worthy.
I think that when the investors read the shareholder letter they will feel gratified because their company is very successful. They are constantly finding ways to improve The Walt Disney Company and make every aspect of the company better. Throughout the letter, Disney makes the shareholders feel glad that they are part of the company and the shareholders have pride in the company because they are doing so well.
The tone of the letter to the shareholders is very uplifting. It contains information about all of Disney’s strong points in the past year and that they had yet another outstanding year. I believe that it is credible because the letter to the shareholders highlights specific examples of the success that Disney has had throughout the past year. I also think that it is credible because it was written by the President and Chief Executive Officer of The Walt Disney Company. Even if a public relations professional wrote the letter, the CEO would not have signed off on it unless he truly believed in everything that was written, so that’s how I know it’s credible.
The most recent news release that is related to the company’s earnings is reader-friendly for the most part. Throughout the release, all of the topics that are addressed are explained in layman’s terms. Even though most of the release is easy to understand, some of the charts that are attached to the release are somewhat complicated without a thorough definition. However, each section goes into detail about every aspect of The Walt Disney Company.
The quote from the CEO is nothing but positive feedback from the previous year. It is well-written with some powerful choice of words. I believe that it would instill confidence in the investors because it mentions what a good company Disney is and the progress they have been making. I also think that it is a credible quote because it is from a high authority figure; and because it’s all positive information it would probably make the investors believe him. I think that the way the news release could have been done better is if all of the release was easier to read and understand. Also, the quote could have been better if there was a little more detail to it; if the CEO highlighted specific reasons as to why it was a great year for Disney. The attached link is where you can find all of the earnings reports dating all the way back from the year 2000 through the beginning of 2008.
http://corporate.disney.go.com/investors/quarterly_earnings.html
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