Disney's Brand Image

Disney’s brand image is based around Mickey Mouse. Every where you look either on their website, commercials, or even submerged in their theme parks; Mickey Mouse is all over everything like a stamp.
http://home.disney.go.com/travel/index
Disney promotes itself as a very family-friendly company. The way that the PR professionals enhance Disney’s brand image is that they make sure that they get their name out there in lots of different sources of media. Also, they associate their company with other companies like non-profit organizations like Make-A-Wish Foundation among others. Disney also has a lot of different types of promotions such as the Year of a Million Dreams as well as many others.

Disney has other things that serve the purpose of a main image of advertisement. Disney princesses are popular items that boost Disney’s image. They get recognition because people watch the movies that the princesses are from and now there is a whole Disney princess line. http://disney.go.com/princess/html/main_iframe.html

The PR people help boost the brand image of the Disney Company because they get their name out there and everyone knows who Disney is and they keep all of their involvement positive and it helps boost the company’s sales and recognition as a great and friendly company. Disney has numerous ways to enhance their brand image and they are also easy to access on their website.
http://corporate.disney.go.com/corporate/business.html