I think that Disney’s doing a really good job using new media. From their website, they have an RSS feed that you can click on to subscribe to for all of Walt Disney World. You would just have to go to the Walt Disney World link on the Disney homepage and click on the RSS feed. From there you will have a list to choose from and there are over twenty specific topics to subscribe to.
For example: http://www.wdwnews.com//RSS.aspx?SiteID=1
Disney also has a lot of different interactive websites and videos to view and some of them also use flash. Along with that, there are plenty of pod casts that Disney has to offer for you to subscribe to and there are a few video casts that you can watch. I-tunes has all of the pod casts and video casts that Disney has to offer.
The following is an example of a video that Disney has on their website which is a great example of new media because it is one of the newest videos that they have on their website and it is also very detailed.
http://www.wdwnews.com/viewvideo.aspx?videoid=109132&siteid=1
In my opinion, I feel as though Disney is doing a good job taking full advantage of new media, but I think that they could have more of an interaction with their customers. If anyone has questions or concerns, they can e-mail a particular person or department, but I think that they could have either a blog or a place where Disney’s customers can make comments to Disney’s employees or board of directors. If the customers were able to have a closer interaction with Disney’s corporate board, then Disney may be able to make a more effective use of new media because they would be getting feedback directly from their customers.
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