The announcement that Disney recently made is that they have opened a place called the Bibbidi Bobbidi Boutique where young boys and girls ages three and older can get makeovers to look like “young princesses” and “cool dudes.” Even though boys and girls can both get makeovers, it is geared more to young girls; especially now because they are featuring a make over of Miley Cyrus (better known as Hannah Montana).
Disney has a lot of short articles written about the Boutique and they have articles constantly showing up on the RSS feed such as http://wdwnews.com/viewimage.aspx?imageid=109233&siteid=1
The original Bibbidi Bobbidi Boutique is based in Downtown Disney Marketplace, and now there is a new one inside of
I think that Disney did a good job getting the articles out continuously, but I do think that they could have done a lot more with getting this announcement out. If you search for Bibbidi Bobbidi Boutique on Disney’s main website, you are directed to another site. On the Boutique’s website, it gives you an in-depth description of what the Boutique entails and there is also a short video that you can watch. You can find that website at http://disneyworld.disney.go.com/wdw/moreMagic/shoppingDetail?id=BibbidiBobbidiBoutiquePage
I think that Disney could have created commercials about the Bibbidi Bobbidi Boutique or they could at least have a link from Disney’s main website. They also could have had another form of an advertisement like a newspaper or magazine ad. They can also run an article or a news release in a newspaper or magazines geared toward Walt Disney World customers.
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